"It's good to see me, Isn't it? No need to respond; that was rhetorical!"
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| One hell of a rhetorician |
Um...Glinda...what exactly does that mean? Well, I guess rhetoric can be a little tricky to define. For example, the New Oxford American Dictionary defines the term "rhetorical" (when applied to a question) as being "asked in order to produce an effect or make a statement rather than illicit information." Now, that doesn't seem very rhetorical at all! After all, rhetoric is often thought to be "Situated, strategic discourse," or a quest for knowledge. However, the N.O.A. Dictionary defines rhetoric as "the art of effective or persuasive speaking or writing, esp. the use of figures of speech and other compositional techniques." OK, when you put it that way, I think I can see what Glinda is getting at. She is persuading the people that they are happy to see her. So rhetoric is really just persuasion, right? Not quite.
You see, rhetoric is quite a loaded term; and it would appear that many people hold different ideas of what it means exactly.
Dictionary.com gives us eight (!) definitions for the term:
1.(in writing or speech) the undue use of exaggeration or display; bombast.
2.the art or science of all specialized literary uses of language in prose or verse, including the figures of speech.
3.the study of the effective use of language.
4.the ability to use language effectively.
5.the art of prose in general as opposed to verse.
6.the art of making persuasive speeches; oratory.
7.(in classical oratory) the art of influencing the thought and conduct of an audience.
8.(in older use) a work on rhetoric.
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| Uh, Glinda, you're going over our heads here... |
With all these definitions floating around, it's easy to see why so many are confused as to what rhetoric actually is. In my personal belief, definitions three and four are the most appropriate, especially when we put the most common ideas about rhetoric together. Going back to the original definition we find the word "discourse," which N.O.A. Dictionary tells us is "communication or debate." OK, so we see the idea of communication permeating pretty much every definition. We also see debate or persuasion. So, I think it's pretty safe to assume that rhetoric is the act of conveying or sharing knowledge or information, and, in order to do so, we must use language effectively.
OK, so the New Zachary American Diction defines rhetoric as "The ability to use language effectively to convey an idea and/or persuade others to subscribe to said idea, and the study thereof."
Of course, there is a lot of academic study on the subject of rhetoric. In a way, this rhetoric in itself - metarhetoric, if you will. In his article "
Three Meanings of Epistemic Rhetoric," Barry Brummett lays out different ways that rhetoric may be epistemic. These three modes are methodological, sociological, and ontological. The first meaning states that rhetoric is the quest for knowledge or truth. It also implies that rhetoric cannot be a subject matter all its own, but instead is a way of exploring other subject matter. The sociological view, however, makes the claim that rhetoric is indeed its own subject matter and that it not only the quest for truth and knowledge but the creation thereof. This view holds that rhetoric is best applied to human constructs like politics, religion, morals, laws, et.c We makeup these ideas and, therefore, the pertaining truths. The final meaning is ontological, or the belief that rhetoric not only creates truth and knowledge, but reality. It implies that world has no inherit meaning; everything has meaning because we place it there.
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| "Only bad witches are ugly." = Rhetoric |
Now, let's take a look at rhetoric in action. I am going to keep with photo theme we've got going here and use an example that 99% of Americans will recognize. In the movie The Wizard of Oz, Dorothy is transported to a new world. She methodologically seeks out the truth. She asks questions in order to illicit the information she needs. Glinda the Good Witch shows up in a giant bubble (that's one hell of a first impression). She's uses her rhetoric skills to convince Dorothy that the only way to get back to Kansas is seek out the wonderful Wizard of Oz. In this scenario, Dorothy is in a strange place where she comes face-to-face with someone who knows this world and the truths thereof. The little girl buys into the Good Witch's words and sets out on this journey, believing up until the very end that this Wizard really did have the power. Why? Because, because, because, because this idea is brought up in discourse several times throughout the story and she keeps coming back to the "truth" that the Wizard is the only way home. This can be seen as the sociological meaning of rhetoric. The Wizard is powerful because the people make it so.
Of course, at the end she finds out that this is not true; showing that sociological rhetoric is fallible. However, the Wizard is quite the rhetorician himself. He gives the Scarecrow, Tin Man, and Lion a brain, a heart, and courage, respectively. This are just artifacts, but he makes them out to be the real thing. He constructs the reality of the situation himself through persuasive speech - an example of ontological rhetoric. In the end, Glinda shows up and tells Dorothy that she can now use her Ruby Slippers to return home because she has learned a valuable lesson. Is that true? Not really. The Slippers could have taken her home anytime but Glinda is just convincing enough to make Dorothy buy into it. OK, so maybe rhetoric really is a complex form of persuasion.